Hi! I’m David Ye.

I’m dedicated to crafting delightful and accessible digital experiences that are impactful for businesses and customers alike. My strengths lie in my ability to execute design planning and strategy. I have a proven track record of delivering exceptional results both as a team leader and as a solo designer. My expertise in creating end-to-end experiences allows me to champion and drive all facets of the design process, ensuring a holistic user journey from start to finish.

See my recent experiences below.

I lead design teams in various project ranging from Accessible AI, Wellness Mobile App, and Pre-Sales App. I develop design strategies and co-working methodologies to guide my team through the design process, mentoring in research, design, testing, and prototyping.

Retail Wellness & Health App
Virtual Makeup & Accessible AI

I designed a flagship product that would serve as a “one-stop-shop” that includes functionalities of five existing systems. This newly designed system would have to be customizable to meet the nuanced requirements of over 350 agencies.

I led and owned multiple key features to build out an impressive enterprise system that revolutionizes the way employees are screened and monitored for security risk. I work closely with stakeholders to understand customer needs through research, design, and testing. Despite highly constraining customer, business, and technical requirements, I designed over 400+ wireframes that brought value and the best possible UX to customers.

Employee Security Risk Application

I redesigned Azavar’s flagship product which aims to help local governments recover lost revenue. I worked closely with the development team to problem-solve and ideate viable solutions to incorporate a complex form-creation process.

Discovery Communications
I redesigned an e-learning platform to improve the experience for teachers and students, brainstorming new features and addressing existing usability concerns.

Ford Motor Company — (NDA)
I led a small team of UX researchers to identify process gaps and provided insights and recommendations to increase productivity and reduce human errors.

Brake Supply
I transformed a tedious manual process into a digital experience, taking into account the needs of hands on mechanics working around heavy machinery.

Citybase — Link to Case Study
I redesigned Citybase’s payment kiosks for low-literacy populations, drastically decreased time on task and generated over $9 million in transaction revenue in the first year.

Microsoft Word References - (NDA)
I explored and designed features to enhance the functionality and usability of Microsoft Word References Tab capabilities.

AR Experience vs the “4th Grade Slump” — Link to Case Study
(Studio Project)

I designed an augmented reality service that aimed to tackle the “4th grade slump”, a critical learning period in which students has a higher risk of aversion to reading which leads to difficulties in learning.

Measuring Communities
I led a team of junior designers to evaluation Measuring Communities’ web application and modernized its design and usability to increase their product awareness and customer engagement.

VinSense — Case Study Here

My very first UX project. I led a team to redesign VinSense’s web application, focusing on the user experience and data visualization.